The Professional Black Man

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The Past And The Present

Every Month We Feature Great Titans From The Past and Present



Herman J. Russell

"A Living Legend"
Until his retirement from day-to-day management in 1997, Herman Jerome Russell was the driving force behind his highly successful H. J. Russell and Company, a conglomerate that includes construction, property management, real estate development, airport concessions, and communications. With a work force that numbers over 1,500 in offices in Alabama, Florida, Georgia, Louisiana, North Carolina, and Tennessee and annual sales that top $150 million, H. J. Russell and Company is the most successful business in the Southern African American community, and Russell is among the most celebrated African American entrepreneurs in the nation. The many buildings that Russell's companies have helped build-- among them, the Hartsfield International Airport, the Georgia Power Company headquarters building, the Coca-Cola Company world headquarters, and the Georgia Dome Stadium, all in Atlanta--are a testament to Russell's hard work and ingenuity.

The youngest child of a plasterer and a maid, Russell and his seven siblings grew up in the Summerhill section of Atlanta, one of the city's oldest neighborhoods. From his father, he learned early the virtues of hard work and saving money. "My father had me bring the sand and the food to the worksite," Russell reminisced to Russell Shaw of Sky. "It was part of me all my life. I never had any difficulty knowing what I wanted to be." Nor did he find saving money hard: "He {my father} taught me the art of saving when I got my first job. I was eight years old," Russell recalled to Nation's Business writer Michael Barrier. "He told me, `If you don't make but a dime, save it.' When I went into construction I was ready." During his teenage years he was also driven by the desire to become an entrepreneur. At the age of 16 Russell bought his first parcel of land in Summerhill for $125. While a high school student and freshman at Tuskegee Institute, in Alabama, Russell and friends built a duplex on the property. When it was finished, Russell rented out the duplex and used the rent money to pay his college tuition.

In 1953, after completing his studies in building construction at Tuskegee Institute, Russell joined his father's family plastering business, which specialized in small residential projects, such as renovations. Russell quickly gained a reputation for producing high quality work and was thus able to compete successfully against competitors. Upon his father's death in 1957, Russell took over the company, renaming it H. J. Russell and Company two years later. Although during the 1950s African Americans were generally involved in only small-scale residential construction, Russell set his sights on larger projects. He quickly hired more workers and expanded into the construction of duplexes. These duplexes soon led to contracts for four- and eight-unit apartment buildings.

During the sixties, federal, state, and local government monies were allotted for residential construction and Russell took advantage of the opportunities available to further expand his operations into large-scale residential construction, despite the prejudice of the large, white-owned construction companies. Russell recalled to Black Enterprise, "Naturally the racism was there, but after I got an opportunity to do some jobs as a subcontractor for a white general contractor, I was home free. Because of my workmanship, I always got repeat work." Eventually Russell's company was building apartment complexes with four hundred to five hundred units. Unlike many development and construction companies, H. J. Russell and Company retained many of the structures it built, creating a separate entity to manage its many rental units. Russell told Del Marth of Nation's Business about the conglomerate's management and the real estate investment and development subsidiaries: "I always looked at the chance of one hand feeding the other."

Russell acquired his first large subcontracting job in the late-1960s, when he successfully bid on one of the tallest structures in downtown Atlanta, the Equitable Life Assurance Building. Participating successfully in joint ventures was crucial to the success of Russell's companies. By working as a partner with larger, more established companies, Russell and his employees were able to learn new and important skills. While many government contracts required a minority-owned business to be part of a joint venture in order to qualify for government funding, Russell always insisted that the partnership be a true one instead of a token. To Shaw, Russell said, "Real joint ventures are going to have total participation. It is one of the finest ways to learn new techniques," adding, "Joint ventures have enabled us to compete in the marketplace with some of the largest general contractors in the world."

Among H. J. Russell and Company's many Atlanta public projects are the City Hall Complex, Georgia Dome Stadium, Carter Presidential Center, Martin Luther King Community Center, Atlanta Botanical Gardens, and the underground shopping mall known as Underground Atlanta. Yet the firm's smaller people-oriented projects have been important as well. Russell prides himself on having built affordable high-quality housing for those wishing to move back into the city and for senior citizens. One of these such housing developments is the Maggie Russell Tower, which Russell named in memory of his mother. The company also provided management services for the renovation of the Grady Memorial Hospital, where Russell was born. Even the location of the company's headquarters in a depressed part of Atlanta is a testimony to Russell's commitment to the community as a whole.

In a successful conglomerate, diversification is critical. According to Russell, diversification enabled his company to never have a losing year in over forty years of business. In addition to construction-related enterprises, the conglomerate consists of communications and concessions subsidiaries. Russell entered the communications arena in the early 1960s by backing the Atlanta Inquirer, a weekly newspaper. "I thought the young civil rights crusaders should have a voice .... I felt I had an obligation to my people to tell them what was happening," Russell remembered in an Atlanta Magazine profile. For some time the conglomerate also included Russell-Rowe Communications, which operated a Macon, Georgia, network television station, though this firm was eventually sold. In the airport concessions field, Russell has been a winner as well. His Concessions International operations exist in primary airports in Los Angeles; Chicago; Dallas/Fort Worth; Hartfort, Connecticut; Louisville, Kentucky; Orlando, Florida; and St. Thomas, Virgin Islands. As concessions contracts at other airports expire, Russell's company is up front with its bid for business.

That Russell believes in steady, managed growth is evident in the progress of his company, which for more than three decades has expanded incrementally. "I've always believed in a philosophy of controlled growth. There is no quick fix to success: it requires lot of hard work and lots of sacrifice," Russell told Shaw. Dependability is another crucial quality. H. J. Russell and Company is known for finishing its projects on schedule and within budget. To maintain his companies on their upward path, Russell looks for the brightest and best to staff them. He is fond of saying that he likes to hire people "ten times sharper" than himself. To keep such employees, he pays good salaries and benefits, and promotes a corporate culture in which the individual's work and opinion count.

For all his success and wealth, Russell has not lost sight of his origins. He is by his own account a "bricks and mortar type of guy," often visiting the company's worksites and speaking directly with construction workers about the job at hand. To Shaw he said, "I'm at my best when I am out in the field. Because we have a large operation, I have to delegate, but I like to go out, see the projects, meet the people." According to Russell, while construction techniques and machinery have changed over the years, the human resource element is the same. "I like it known that I care, and that I'm not someone sitting in an ivory tower," he added.

Russell is well known for his philanthropy. "To be successful in life you have to give back to the community. Business has a responsibility to the environment in which it operates," Russell explained to Carole Boston Weatherford of Minorities and Women in Business. He has lived up to his words, donating time and money to a slough of worthy causes, among them charitable and educational organizations. Stressing the importance of a good education, Russell created the Herman J. Russell Entrepreneurial Scholarship Foundation and donated a million dollars to his own alma mater. Through the decades he has also been active in local, state, and national politics.

After 45 years of running H. J. Russell and Company, Russell, at age 66, decided to retire from the daily management of the company. "It's what I call semi-retiring. Instead of working 16 hours a day, I want to work nine, and I'm looking forward to it," Russell quipped to Paula M. White of Black Enterprise. To this end, Russell established a five-member board of directors, of which he is the chairman, and hired R. K. Sehghal as the conglomerate's chief executive officer. Eventually Russell's children, H. Jerome, Michael, and Donata, are slated to assume control of the family empire and are being groomed for critical positions through their work with the various H. J. Russell subsidiaries.


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Much Success!
Cardoza

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Titans of Present - This Month's Feature: Kase L. Lawal, CEO of CAMAC International Corp


While other major oil companies have dominated the news for everything from overpaid-CEOs to accounting scandals, Kase L. Lawal has been quietly building a gas and oil empire. Nigerian-born Lawal is CEO and chairman of Camac Holdings Inc., an oil and gas exploration and refining company based in Houston, Texas. Since 1986, with a combination of hardcore business sensibilities and extensive African contacts, Lawal has built his family-owned firm into a billion-dollar business. Ranked number one in 2002 and 2003 on Black Enterprise's prestigious list of the top 100 black-owned firms in America, Camac Holdings had offices throughout the world and employed over 1000 people. Lawal's success has spurred him to help open up the lucrative oil business--a traditionally white, male domain--to other people of color. "I want to encourage more blacks to get involved in the oil industry as entrepreneurs," he told Black Enterprise.

Left Africa to Launch Life in America
Kase Lukman Lawal was born in Ibadan, Nigeria, to a local politician and a textile trader. He told the Houston Chronicle that when he was growing up he always knew he would be a businessman though he was not sure what that business would be. Even as far away as Nigeria, the Civil Rights struggle in America rung loud and clear. Lawal was fascinated and wanted to be a part of it. So, as his siblings went off to study in England, Lawal made plans to attend a university in the United States. "My father was absolutely opposed to me coming to America," Lawal told the Houston Chronicle. "He feared for my safety and thought it would be hard for me to adjust to the American way of education."

Lawal arrived stateside in 1972 and initially enrolled as a chemical engineering major at Georgia Institute of Technology. He soon switched to Houston's Texas Southern University where he earned a bachelor of science in chemistry. He continued his education at Prairie View A&M University of Texas, earning a master's of business administration (MBA) in finance and marketing.

During Lawal's early career he held a variety of positions, both technical and financial. He was president of Baker Kase Investments, a real estate mortgage and investment company and vice president of Suncrest Investment Corporation. On the technical side, Lawal worked as a research chemist for Dresser Industries and as a process engineer for Shell Oil Refining Company.

Tapped into African Agricultural Trade with Camac

Lawal founded Camac in 1986 after meeting a mathematics professor from Cameroon who was conducting a feasibility study for a cigarette manufacturing plant in that country. At the time, products being exported from the United States to Cameroon were routed through France, partly due to antiquated colonial ties and mostly because France had a tradition of financing Cameroon import initiatives. After meeting several times with the professor, Lawal, according to Forbes, "...saw the opportunity to cut out the expensive middleman."

Working directly with the American tobacco producers and the Cameroon processing company, Lawal financed a deal that allowed the tobacco to go straight from the U.S. farms to the African processing plant. With that, Camac Holdings--short for Cameroon American--was born. Focusing on international agricultural trade, mostly between the United States and Africa, Camac was an early success. The key was local partnerships. "We add financing and technical expertise, and they provide political landscape experience, relationships, and credibility," Lawal told Forbes.

In 1989 another pivotal meeting occurred in Lawal's life. Active in Houston's Rotary Club, Lawal invited Rilwanu Lukman--a Nigerian politician and oil industry insider--to a meeting. Lukman urged Lawal to shift his focus from agriculture to oil. Though rich in oil, Nigeria was barely tapped into at that time. Few of the oil industry giants had developed the connections necessary to launch oil exploration projects. Capitalizing on his contacts in Nigeria, Lawal formed Allied Nigeria and secured the oil production rights to large tracts of land in the country. All he lacked was the money to finance the oil exploration.

Lawal met with oil industry executives from 19 different companies before partnering with Conoco in 1991. According to Forbes, the joint venture between the oil giant and Lawal's family firm helped pump over $500 million dollars into Nigeria over the next decade. It also proved very successful and as late as 2002 was still producing over 20,000 barrels of oil per day. The partnership launched several oil exploration projects in Angola as well.

During the nineties, Lawal opened offices in Washington, D.C., Grand Cayman, Johannesburg, Lagos, and London. Camac Holdings also launched two major subsidiaries: Allied Energy and Oceanic Consultants. According to Black Enterprise, "[these firms] own stakes in inland and offshore oil and gas producing properties as well as interests in businesses that conduct drilling operations, oil transportation, technical advisory services, and construction for the oil industry in Africa, Asia, Europe, and North America." Lawal added to that list in 1999, buying an oil refinery and established an energy trading company. Until that time Camac had been mostly limited to oil exploration and production. "We used to produce oil and rely on someone to sell it," Lawal told Black Enterprise. "We decided that we could get contracts, and assemble a risk management team that could deal with the volatility of selling oil and gas."

Rocketed to Top U.S. Black Business
By taking over the trading of its products, Camac Holdings experienced phenomenal growth. Revenue jumped from $114.26 million in 1999 to $571.54 million in 2000. In 2001 revenues leapt to $979.5 million. 2002 pushed the company over the billion dollar mark, with $1,009 million in revenue. In explaining the company's extraordinary financial gains, Lawal told Black Enterprise, "Our business is an integrated business in terms of providing upstream and downstream services." Upstream is anything related to the procurement of oil and gas--exploration and production--while downstream involves getting the product to the market--refining and selling. "The natural growth is always to get downstream to complement the upstream, that's the logical step," he said. "That's where our growth has come from the past four years."

Camac's phenomenal success caught the attention of the business world almost by surprise. In 2002 Camac Holdings Inc. landed at number one on Black Enterprise's widely respected ranking of America's top 100 black-owned firms. It was the company's first appearance on the list. Until that time, Lawal had kept a very low profile. "I just didn't see a reason to publicize the company," he told the Houston Chronicle. In fact, it was his marketing staff that entered Camac in the Black Enterprise contest without his knowledge. "I wasn't even part of the process," he told the Houston Chronicle.

While he has remained behind the scenes with Camac, Lawal has been extremely active in civic affairs. He has long been involved in Houston's efforts to increase international trade. In 1999 Lawal was appointed a commissioner of the Port of Houston. The largest American port in terms of foreign tonnage, the port also houses the country's largest petrochemical complex. As Camac is a major user of the port, Lawal is in a unique position to address port concerns and increase port revenue. In 2000 he was elevated to the role of vice chairman of the port. He has also served as chairman of the Houston Mayoral Advisory Board on International Affairs and Development. The mayor also tapped Lawal to be vice chairman of the Board of Directors of the Houston Airport System Development Corporation.

On the national level, in 1996 Lawal was appointed by the Secretary of Commerce to a position on the United States Council on the Business Development Committee of the United States-South Africa Binational Commission. Lawal told Forbes he was surprised by the appointment. "I asked [the secretary], what is a small businessman out of Texas doing on this big commission." The reply was, "We know you're from Africa. You must have an inherent interest in the continent and its well-being." President Bill Clinton thought so too and appointed Lawal a member of the United States Trade Advisory Committee on Africa. In this role Lawal helped to develop trade policies in Africa--a subject that he knows first hand.

Donated Millions to Make a Difference

Lawal has used his success to help others through philanthropic gifts both at home and in Africa. He and his wife Eileen, who shares Lawal's 80 percent ownership of Camac, have been particularly generous with educational programs. In 1992 they established the Petroleum Engineering Endowment at the University of Houston's Cullen College of Engineering. The $600,000 gift helps graduate petroleum engineering students. In 2003 the couple pledged $1 million to Texas Southern University to create the Kase and Eileen Lawal Center for International Business Development. The Lawals also regularly appeared on the Houston social circuit, chairing and attending many fundraising events. Lawal has also worked hard to promote cultural exchanges between Africa and the United States. For several years Camac has sponsored the Houston International Festival which celebrates ethnic food, art, and cultures from around the world. The company has also supported performances of groups as diverse as the Drummers of Burundi and The Dance Theatre of Harlem.

The Lawals and Camac have also contributed millions of dollars to programs aimed at improving the health and welfare of African peoples. They have supported everything from orphanages to local schools, however the bulk of their contributions have gone to fund HIV/AIDS research, prevention, and services. "I have a responsibility to the continent of Africa," Lawal told Forbes. "I believe that in any small way I can, having been trained and given opportunities in the United States, I want to make a difference."

With over 500 workers employed in Africa alone, Camac has already made a difference on that continent. By 2004 the company had plans to do much more. Lawal orchestrated a deal to purchase Blue Island Refinery in Illinois and relocate the equipment to South Africa. The $1.3 billion development project was expected to employ more than 2,000 South African workers. "Through Camac, I want to be one of the architects of black empowerment globally," Lawal told Black Enterprise. That sentiment applied also to his adopted home town. As the mayor of Houston told the Houston Chronicle, "All kids can look at City Hall and say I can be mayor. But now, most are saying, 'I want to be Kase Lawal.' I look at the kids and say, 'Me too.'"

Awards

Ernst & Young, Entrepreneur of the Year, finalist, 1994; USAfrica Community Service and Business Leadership Awards, Business Person of the Year, 1997; Center for Black Business History, Entrepreneurship, and Technology, Texas Black Business Hall of Fame, 2003; Prairie View Texas A&M University, Distinguished Business Leader Award, 2003.

Source: The Answer.Com Biography

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